| Pos. | Franquicia | Valor 1998 (mdd) |
|---|---|---|
| 1 | Dallas Cowboys | 413 |
| 2 | Washington Redskins | 403 |
| 3 | Carolina Panthers | 365 |
| 4 | Tampa Bay Buccaneers | 346 |
| 5 | Miami Dolphins | 340 |
| 6 | Baltimore Ravens | 329 |
| 7 | Seattle Seahawks | 324 |
| 8 | St. Louis Rams | 322 |
| 9 | Tennessee Titans | 322 |
| 10 | Denver Broncos | 320 |
| 11 | Detroit Lions | 312 |
| 12 | Cincinnati Bengals | 311 |
| 13 | Pittsburgh Steelers | 300 |
| 14 | Jacksonville Jaguars | 294 |
| 15 | New York Giants | 288 |
| 16 | New York Jets | 259 |
| 17 | San Francisco 49ers | 254 |
| 18 | New England Patriots | 252 |
| 19 | Buffalo Bills | 252 |
| 20 | San Diego Chargers | 248 |
| 21 | Green Bay Packers | 244 |
| 22 | New Orleans Saints | 243 |
| 23 | Chicago Bears | 237 |
| 24 | Oakland Raiders | 235 |
| 25 | Minnesota Vikings | 233 |
| 26 | Atlanta Falcons | 233 |
| 27 | Arizona Cardinals | 231 |
| 28 | Indianapolis Colts | 227 |
| 29 | Kansas City Chiefs | 123 |
| 30 | Philadelphia Eagles | 112 |
Fuente: Forbes
La Revista Forbes publica a finales de agosto sus listas de franquicias deportivas